LA times reported on an app that promotes political transparency—to the granularity of a bar code. I applaud BuyPartisan’s efforts to help enlighten consumers and, unlike the LA times, am not worried about the possibility of increased polarization due to apps like this. If anything, they will help citizens understand that corporations are not simply partisan, they are self-interested agents that use political donations as a means to profit maximize. A general rule of thumb: I am more concerned with the absolute dollar amount that a company devotes to politics, not necessarily its shade of red or blue. Semi-related links here and here.
As a side note, perhaps BuyPartisan could itself become more transparent by shifting to an open source model?